In Where Do Palo Alto Buyers Come From Parts 1 and 2 http://actvra.in/48kQ#sthash.72NoBZSb.dpuf, http://actvra.in/48hM#sthash.oRB1OcTH.dpuf I discussed the fact that 40% of buyers come from the internet and 35% come from other agents. That means that on a national basis 75% of buyers come from the internet or agents and 25% come from other sources. This blog will talk about those other sources.
On a National basis 11% of buyers will come from a yard sign. There are still people who want to buy in Palo Alto who will drive through neighborhoods looking for open houses and for sale signs. When you are selling your home in Palo Alto it really is a good idea to have a for sale sign in your yard. It is not that important what the color, height, or sign post looks like. Just make sure that the Palo Alto agent you chose to sell your home in Palo Alto has a sign with a large phone number on it so that if someone drives by it is easy to see the phone number they need to call to get the info on the home you are selling in Palo Alto.
Nationally about 6% of all buyers of homes are friends of the seller and that is how they find their home. Given that it is not a bad idea to post the fact you are selling your Palo Alto home on Facebook, take fliers of your home to work, and talk it up with your friends.
5% of homes are sold by builders so this does not apply to you if you are selling your home in Palo Alto.
2% of all homes nationally are sold because of a newspaper ad. Everyone knows that newspaper ads sell real estate agents, not real estate. So if a Palo Alto real estate agent tells you they are better at marketing because of all their beautiful newspaper ads ask to see their internet ads and put that in the mix.
2% of all homes are sold by owner. The numbers are not in your favor to try it that way.
Less than 1% of homes find their buyer in magazines.
So if you are selling a home in Palo Alto it is a great idea to keep these figures in your head when you are interviewing Palo Alto real estate agents. this will help you make a more objective decision.
If you have any questions about selling a home in Palo Alto please feel free to contact me.
Marcy Moyer
CA BRE 01191194
650-619-9285
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